Content Specifications

On this page you’ll find content specifications for standard Mecenat Student, Mecenat Alumni and Mecenat Career communications and exposure. Select the specification of choice from the menu above and submit your content.

Please submit all required content at least ten (10) working days ahead of confirmed activity date. Deadlines may vary during holidays and vacation seasons.
We reserve the right to change, modify, add or remove copy to meet Mecenat’s tone of voice.
We also reserve the right to crop images when needed and reassure that submitted images meet Mecenat’s ethical requirements.

New Partner Page

Specifications:

Logotype

In EPS format suitable for white background.

Copy

1. Description of your company (around 500 characters including spaces)
2. Brief description of your student offer (Headline: max 50 characters including spaces. Body text: around 200 characters including spaces)

Student offer

Description including restrictions and period of validity.

Discount code(s)

General multiple codes or list of unique single use codes, with validity.

Link

To the landing page of your website (e.g. page on your web shop).

Two images

Dimensions: 1432x600 px (format: JPG or PNG)

Two images with the same dimensions but different content.
One of the images will be used as your header image and the other will be used in product offer card.
Images should be free from logo and text.

Affiliate tracking

Information about what affiliate network we shall apply for (if applicable).

Contact details

Yours or relevant contact details, including name, email and phone number.

Agreement with Mecenat

Only proceed if you've finalized your agreement with Mecenat. If not, please get in touch with your sales contact at Mecenat before proceeding with content submission.

Checklist before submission

Logo
Copy
Student offer
Discount code(s)
Link
Images
Affiliate info
Contact details
Agreement with Mecenat

Submit content

Update Existing Partner Page

Specifications:

Specification to make any of these changes:

Update header or product image

Header image: 1432x600 px (format: JPG or PNG) for both header and product image. Images should be free from logo and text.
Product image: 1432x600 px (format: JPG or PNG) for both header and product image. Images should be free from logo and text.

Update header or product copy

Header copy: Description of your company (around 500 characters including spaces).
Product copy: Brief description of your student offer (Headline: max 50 characters including spaces. Body text: around 200 characters including spaces).

Add new offer

Copy: Brief description of your student offer (Headline: max 50 characters including spaces. Body text: around 200 characters including spaces).
Student offer: Description including restrictions and period of validity.
Discount code(s) General multiple codes or list of unique single use codes, with validity.
Link To the landing page of your website (e.g. page on your web shop).
Product image 1432x600 px (format: JPG or PNG). Images should be free from logo and text.

eDM

Specifications:

Copy

What do you want to communicate about your offer to the students?

Headline (max 40 characters with spaces included)
Body text (max 500 characters with spaces included)

Two images

1. Dimensions: 1120x1500 px (format: JPG or PNG) for the eDM.

The image should preferably include a logo and a splash with the offer
All text in the image should be mobile friendly (i.e. not too small fonts or too long texts)

2. Dimensions: 1432x600 px (format: JPG or PNG) for the website.

Image should be free from logo and text

Student offer

Description including terms, conditions and period of validity.

Discount code(s)

General multiple codes or list of unique single use codes, with validity.

Link

To the landing page of your website (e.g. page on your web shop).

Contact details

Yours or relevant contact details, including name, email and phone number.

Confirmation from Mecenat

If you've not yet booked or received confirmation of previous booking for your eDM communication, please get in touch with your sales contact at Mecenat before proceeding with content submission. Only proceed once you have a confirmed date.

Checklist before submission

Copy
Two images
Student offer
Discount code(s)
Link
Contact details
Confirmation from Mecenat

Submit content

Omnibus

Specifications:

Copy

What do you want to communicate about your offer to the students?

Headline (max 30 characters with spaces included)
Body text (max 200 characters with spaces included)

Image

Dimensions: 1432x600 px (format: JPG or PNG, max 500 kb)

Image should be free from logo and text

Student offer

Description including terms, conditions and period of validity.

Discount code(s)

General multiple codes or list of unique single use codes, with validity.

Link

To the landing page of your website (e.g. page on your web shop).

Contact details

Yours or relevant contact details, including name, email and phone number.

Confirmation from Mecenat

If you've not yet booked or received confirmation of previous booking for your omnibus communication, please get in touch with your sales contact at Mecenat before proceeding with content submission. Only proceed once you have a confirmed date.

Checklist before submission

Copy
Image
Student offer
Discount code(s)
Link
Contact details
Confirmation from Mecenat

Submit content

Push & SMS

Specifications:

Copy

What do you want to communicate about your offer to the students?

Max 110 characters with spaces included

Student offer

Description including restrictions and period of validity.

Discount code(s)

General multiple codes or list of unique single use codes, with validity.

Link

To the landing page of your website (e.g. page on your web shop).

Contact details

Yours or relevant contact details, including name, email and phone number.

Confirmation from Mecenat

If you've not yet booked or received confirmation of previous booking for your push notification or text message communication, please get in touch with your sales contact at Mecenat before proceeding with content submission. Only proceed once you have a confirmed date.

Checklist before submission

Copy
Student offer
Discount code(s)
Link
Contact details
Confirmation from Mecenat

Submit content

Competition

Specifications:

A competition normally last for 5 to 10 days and is communicated in Mecenat's own channels and on social media.

Our wish is that you provide and send the reward(s) with a total value of 5-10 000 SEK to the winner(s) of the competition. We alos need copy regarding the rewards and one or two images. The rest is on us – we'll come up with a simple yet fun competition question, publish and communicate as agreed, and draw the winners.

Copy

Description regarding the rewards.

What the rewards are and the value.

Image

Dimensions: 1432x600 px and optionally 1200x12000 px (format: JPG or PNG)

Image should be free from logo and text.

Checklist before submission

Copy
Image

Submit content

Student Coupons

Specifications:

Copy

What do you want to communicate about your offer to the students? (Max 40 characters with spaces included)

Image

Dimensions: 1000x1800 px (format: JPG or PNG)

Image should be free from logo and text.

Discount code(s)

General multiple codes or list of unique single use codes, with validity.

Student offer

Description including restrictions and period of validity.

Contact details

Yours or relevant contact details, including name, email and phone number.

Confirmation from Mecenat

If you've not yet booked or received confirmation of previous booking for your student coupon, please get in touch with your sales contact at Mecenat before proceeding with content submission.

Checklist before submission

Student coupon offer
Copy
Image
Confirmation from Mecenat

Submit content

Startpage Banner (Box & MobileNews) or Category Box

Specifications:

Information

Since the launch of Mecenat's new website we no longer collect specific content for Startpage Banner (previously Box and Mobile News) or Category Box.

Instead, we use already collected content from your Partner Page (including copy and images). Please get in touch with your sales contact at Mecenat if you have any questions.

Partner Page on Seniordays & LevaLivet

SPECIFICATION:

Below you see the specification for partner page on Seniordays & LevaLivet.-


Logotype	In JPG or PNG format suitable for white background.
Copy	1. Description of your company (around 500 characters including spaces) 2. Brief description of your offer (Headline: max 50 characters including spaces. Body text: around 500 characters including spaces)
Offer	Description of offer including restrictions and period of validity
Discount code(s)	General multiple codes or list of unique single use codes, with validity.
Link	To the landing page of your website (e.g. page on your web shop).
Two images	Dimensions: 1432x600 px (format: JPG or PNG). - Two images with the same dimensions but different content. - One of the images will be used as your header image and the other will be used in product offer card. – Images should be free from logo and text
Affiliate tracking	Information about what affiliate network we shall apply for (if applicable).
Contact details	Yours or relevant contact details, including name, email and phone number.

Communication on Seniordays & LevaLivet

SPECIFICATION:

Below you see the specification for communication on Seniordays & LevaLivet.-


Stand Alone eDM or Newsletter/Medlemsbrev
Copy	What do you want to communicate about your offer? Headline (about 50 characters with spaces included) Body text - Stand Alone eDM (max 1000 characters with spaces included) Body text - Newsletter/Medlemsbrev (max 500 characters with spaces included)
Two images	1. Dimensions: 1120x1500 px (format: JPG or PNG) for the eDM. – The image should preferably include a logo and a splash with the offer – All text in the image should be mobile friendly (i.e. not too small fonts or too long texts) 2. Dimensions: 1432x600 px (format: JPG or PNG) for the website and Newsletter/medlemsbrev. – Image for the website should be free from logo and text. For the Newsletter, logo and text can be included
Offer	Description including terms, conditions and period of validity.
Discount code(s)	General multiple codes or list of unique single use codes, with validity.
Link	To the landing page of your website (e.g. page on your web shop).
Contact details	Yours or relevant contact details, including name, email and phone number.


SMS
Copy	Max 70 characters with spaces included
Link	To the landing page of your website (e.g. page on your web shop).
Contact details	Yours or relevant contact details, including name, email and phone number.

Briefings for Mecenat

Here you'll find all available briefings for time limited campaigns, seasonal campaigns and other one-off campaigns. Each brief is paired with material specifications to assure your brand is exposed in the best possible way for each campaign/product.

Unicore: eDM & Banner

BRIEF:

Unicore is Mecenats membership management system specifically for universities. Your offer will be part of the email marketing to all students registered with universities with Unicore implementation. Your offer will also be available at each university fraternity registration website. This products let's you communicate your offer to verified students in a non commercial environment with high credibility.


Channel	Email (external) + select fraternity websites
Recipients	On average 120 000 students
Period	1 year
Quid pro quo	Fixed fee

Contact us for more information.

Mecenat's Printed Brochure

BRIEF:

Mecenat's brochure is the most important printed communication of the semester. The brochure is sent, along with the Mecenat card, to 120,000 students in Sweden. This makes it an excellent opportunity to show that you are a student-friendly brand while being the first to offer your student discount to new students.

Participation

Our request is that you have a really good student discount
Notify participation: December 11
Content deadline: December 14

Specification and content


Exposure	120,000 printed send outs
Full size	90 x 200 mm
Half size	90 x 95 mm
Distribution	From January and throughout the spring semester

Content – full size

Image (2000 x 2000 px, 300 dpi, CMYK color profile Coated FOGRA39. No text or splashes are allowed in the image)
Headline (max 55 characters with spaces included)
Body text (max 400 characters with spaces included)
Logotype (AI, EPS or high-res JPEG, PNG or TIFF. 300 dpi, CMYK color profile Coated FOGRA39)

No URLs or discount codes are allowed in the copy or the image. We may edit your copy. The URL to your partner page is displayed next to your content and is made clickable in the digital folder. See sample below.

Content – half size

Image (2000 x 800 px, 300 dpi, CMYK color profile Coated FOGRA39. No text or splashes are allowed in the image)
Headline (max 55 characters with spaces included)
Body text (max 120 characters with spaces included)
Logotype (AI, EPS or high-res JPEG, PNG or TIFF. 300 dpi, CMYK color profile Coated FOGRA39)